A holistic view of your customers across an organization serves as the foundation for insights, collaboration, and action that have the potential to significantly influence your short and long term performance.
Internally, sales, marketing, client services, and operations are just a few of the areas where easy access to a 360° view of information is beneficial. In today’s highly competitive marketplace, it is imperative that you provide your employees closest to your clients with efficient access to the right information at the right time.
According to surveys, 75% of firms are looking to achieve this single customer view.
Envisioning and developing a technical and operational platform for accessing a 360° view of a client, an asset, a market, an operation, a process, or any other area of interest within your enterprise can be challenging for several reasons;
Provided with enough time and money, Customer 360° is achievable. In today’s world, they are precious commodities and firms are unwilling to invest large sums in big complex programmes. The challenge is to deliver Customer 360° quickly and at minimal cost.
By taking a new approach to delivering projects and leveraging modern technology, it is possible to deliver Customer 360°. Using software development methodologies like Agile and Lean Start-up combined with modern technology like mongoDB, solutions can be quickly and innovatively deployed.
This approach enables you to rapidly reap the benefits of having the ability to see all of your customer data in a single view. You can;
In the new world in which we now operate, with modern technology and new ways of working, constrained by tight budgets and short time frames, it is possible to innovate and deliver transformational change to your business. This in turn can help your organisation reorient itself around the customer, so enabling them to be delighted in how and when you engage.
It is possible to innovate and deliver transformational change to your business